{"id":169,"date":"2020-07-06T10:37:02","date_gmt":"2020-07-06T14:37:02","guid":{"rendered":"http:\/\/automatedleadprocessing.com\/?page_id=169"},"modified":"2023-04-26T16:23:00","modified_gmt":"2023-04-26T20:23:00","slug":"comparing-campaigns-shows","status":"publish","type":"page","link":"https:\/\/www.automatedleadprocessing.com\/?page_id=169","title":{"rendered":"Comparing Campaigns \/ Shows"},"content":{"rendered":"\n

Using ALP to test campaigns to determine what works best.<\/h4>\n\n\n\n

Take leads and split into three equal group with different campaigns to see which is more effective. Using ALP means this is a true comparison because all leads are comprehensively chased.<\/p>\n\n\n\n

Campaign A<\/td>250 Leads<\/td>20 Prospects<\/td>8% Conversion<\/td><\/tr>
Campaign B<\/td>250 Leads<\/td>25 Prospects<\/td>10% Conversion<\/td><\/tr>
Campaign C<\/td>250 Leads<\/td>75 Prospects<\/td>30% Conversion<\/td><\/tr><\/tbody><\/table>
Clearly, Campaign C does the best job.<\/figcaption><\/figure>\n\n\n\n
\n\n\n\n

<\/p>\n\n\n\n

Comparing the ROI of Trade Shows and other Lead Sources<\/h4>\n\n\n\n

Prospects – Qualified opportunities and not just names – are what drives New Business<\/strong>. With ALP, you can take leads from different shows and use the same campaign to see which show is more effective in generating Prospects<\/strong> not just leads.<\/p>\n\n\n\n

Trade Show<\/td>All-In Cost<\/td>Leads
Generated<\/td>		Cost per
Lead<\/td>		Prospects
Generated<\/td>		Cost per
Prospect<\/td><\/tr>
A<\/td>$100,000<\/td>200 <\/td>$500<\/td>20 <\/td>$5,000<\/td><\/tr>
B<\/td>$200,000<\/td>300 <\/td>$667<\/td>25 <\/td>$8,000<\/td><\/tr>
C<\/td>$250,000<\/td>350 <\/td>$714<\/td>75 <\/td>$3,333<\/td><\/tr><\/tbody><\/table>
Trade Show A generates the most leads-per-dollar spent. Trade Show C , although the most expensive, yields the lowest cost-per-Prospect<\/strong> (as opposed to cost per lead). So, for getting new business<\/strong>, C provides the best ROI.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Using ALP to test campaigns to determine what works best. Take leads and split into three equal group with different campaigns to see which is more effective. Using ALP means this is a true comparison because all leads are comprehensively chased. Campaign A 250 Leads 20 Prospects 8% Conversion Campaign B 250 Leads 25 Prospects […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-169","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.automatedleadprocessing.com\/index.php?rest_route=\/wp\/v2\/pages\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automatedleadprocessing.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.automatedleadprocessing.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.automatedleadprocessing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automatedleadprocessing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169"}],"version-history":[{"count":15,"href":"https:\/\/www.automatedleadprocessing.com\/index.php?rest_route=\/wp\/v2\/pages\/169\/revisions"}],"predecessor-version":[{"id":299,"href":"https:\/\/www.automatedleadprocessing.com\/index.php?rest_route=\/wp\/v2\/pages\/169\/revisions\/299"}],"up":[{"embeddable":true,"href":"https:\/\/www.automatedleadprocessing.com\/index.php?rest_route=\/wp\/v2\/pages\/9"}],"wp:attachment":[{"href":"https:\/\/www.automatedleadprocessing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}